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Insurance companies are facing increased competition and are also expanding their range of offerings to include retirement planning, estate planning, and other financial services, making cross-selling crucial to growth. In this new, more competitive and complex market high-level customer service is increasingly important to customers, who can obtain much of the basic information they need on the Internet. The insurers who prosper in this newly competitive environment will be those that strategically invest in customer care technologies and meet customer expectations for superior service.

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