The traditional retail experience has changed. From Main Street to Madison Avenue, storefronts are being augmented by online retail, which is more popular than ever before due to smart phones and mobile data connections. What’s more, the modern retail experience has given birth to “showrooming,” in which physical stores become little more than the showroom for the cheapest online store.
What if you could change this conversation? What if you could interact with today’s buyers across any medium or location? And conduct conversations across channels, maintaining context from the beginning to the end of the conversation?
By unifying activity on mobile devices, online stores, and in-store kiosks and with product experts in the enterprise and storefront, Genesys delivers the Omni-Channel retailing experience that can differentiate true retailers from online stores, and turn the storefront back into a valuable asset.
What if you could...
- Unify your channels to drive more sales? Tri-channel shoppers purchase from a retailer’s store 70% more frequently (source: IBM).
- Offer a better customer service experience to drive loyalty and repeat purchases? (82% of retailers say customer service strategies are their top priority—Retail Horizons, 2012 Forecast)
- Improve and differentiate customer experience by giving you more control over every interaction?
- Differentiate your business from online retailers and reduce the chance that customers will jump to the competition?